DESIGN A STAY WORTH BOOKINGÂ
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Design-challenged? In just 8 weeks, any host can use my category-design framework to turn an overlooked listing into an experience guests can't wait to book. No design degree required.
 Join the Debut Cohort
The first challenge begins October 2025. Sign up now for the first challenge and exclusive early-bird rate.Â
Cozy Isn’t a Booking Strategy
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If your listing is getting overlooked, you can't dynamically price your way out of it.  Guests don’t book average. They book aspirational.
It doesn’t matter if you own a tiny condo or a palatial villa—you can still create a short-term rental guests will never forget.
And you don’t need an interior design degree (or a massive budget) to do it—just jump in and follow my framework—your standout stay is closer than you think.
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A challenge designed to increase bookingsÂ
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If you’re still competing over thread counts and hot tubs, you’ve already lost. The only way to win is to have no competition—by creating your own category. That’s how you turn a nice-enough stay into an unforgettable one.
This isn’t another “design tips” course. We won’t be fussing over pattern-play or niche staging.
Join a 8-week, hands-on challenge to reinvent your stay, captivate guests, and transform your stay into a destination.
What You’ll Get Inside the Challenge
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Category Design PlaybookÂ
Using my framework, I’ll guide you through category creation, moat development, and micro-impression mapping—so you can attract your ideal guest, stand out from lookalike listings, and command higher nightly rates.

Weekly Design Sprints
We’ll start by locking in your goals and budget—then, each week, you’ll define and elevate your category with engaging, hands-on exercises that make your guest experience impossible to forget.

 Peer Breakout Sessions
Join live jam sessions where you and other hosts swap feedback on homework, toss around ideas when you’re stuck, and get inspired by each other’s genius. You’ll leave each call with the kind of motivation you can’t get from going it alone.

Plug +Â Play Resources
Ready-to-use templates, AI prompts, real-world examples and step-by-step guides to help you nail your category, sharpen your design anchors, and dial in your creativity. No blank-page panic, no guesswork—just grab, fill-in, and deploy.
 Join the Debut Cohort
The first challenge begins October 2025. Sign up now for the first challenge and exclusive early-bird rate.Â

This Challenge is For You If You're...Â
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- New to hosting? Launch strong with a stay that guests remember (and rebook).
- Hosting but not filling up? Boost occupancy without racing to the bottom on price.
- Eyeing a new property? Use my proven playbook to pick — and position — it right.
- Stuck in dream mode? You need structure, not just inspo. Get the motivation (and accountability) you need to get started.
- Running a boutique hotel or glamping site? Craft a signature experience guests can’t find anywhere else.
This Challenge Is Not for You If...Â
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You’re looking for tips on throw pillows, paint colors, or the latest design fads. Trends fade. The need for bookings doesn’t. Memorable stays are built on strategy, story, and a guest experience that’s impossible to copy. If you’re not ready to dig in and design a category of your own, this might not be your moment.
Meet Your Stay AlchemistÂ
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Hello and welcome to Stay Alchemist! I'm Janice, owner and operator of Menizei. On my very first outing, I built a unique outdoor retreat with 93% occupancy, 3.1x the market ADR, and features in Forbes, Condé Nast Traveler, and The Knot all in my first year—and all without a degree in interior design. Now I’m sharing the exact framework I used so you can create your own category-defining stay. Let’s get booking.





Frequently Asked QuestionsÂ
I’m not a designer. Is this challenge really for me?
Is this challenge about design trends?
What’s the weekly time commitment?
I’m slammed running my property. Will this overwhelm me?
What exactly am I paying for?
What kind of results can I expect?
Do you offer a guarantee?
What’s the benefit of being part of the debut cohort?
Will this work for my type of stay? (Or what if I don’t have a stay yet?)
What happens after I sign up?

Spots Are Limited. Results Aren’t.
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Perks for the debut cohort include:
- Early-bird pricing
- Lifetime access to all course materials
- Live sessions with Q&A
- A lifetime special rate for our private host community
No canned videos. No AI scripts. Just real strategies, taught in real time, by someone who’s been where you are—and triumphed. Each challenge is limited to 30 spots.
 Join the Debut Cohort
The first challenge begins October 2025. Sign up now for the first challenge and exclusive early-bird rate.Â